At The Circulation Desk
Serious About Serials
Tearing Staples And Cracking Spines:
Reader’s Advisory For The Horror Movie Magazine
It should be prefaced that current readers of either title might actually consider Rue Morgue punching down and out of it’s weight with this month’s Versus instalment. I would agree with them on one point: these two titles are unique organisms. Either has contrasting characteristics, features, style, contributors, and even political ideologies. However, they both share a media landscape that we have culturally coined, and subsequently use to categorize, as Horror and compete in a market with truly forgiving consumers. I’m not recommending one over the other. Read both. Read more serials! Objectively, either of these titles can satisfy some fans of horror. The point of this versus series is to highlight titles of the same subject to expose new readers wishing to explore the options available to them. Too few library professionals advocate serial readers advisory, and that’s a shame in our opinion.
It becomes obvious as soon as you pick up this Halloween’s copy of Rue Morgue that there’s a level of authority assumed in the general quality. Perfect binding (a new feature I believe, since every prior issue I have is saddle stitched), heavier paper poundage, and custom cover art. Whereas SCREAM lends this reader a particular reminiscence – the fanzine wave (and decline), the slick pages of medium to low poundage, saddle stitch binding, and tacit Gonzo-Journo obsessive contributors, mark it as a true genre classic, even though it’s only 11 years in publication compared with Rue’s 24. Obviously, these thematic mags play at different speeds. I can easily see a Rue Morgue reader picking up a copy of SCREAM, and vice versa. Horror genre film critiques in print are not as common as general interest serials, such as US, Harper’s, or Cosmo. I think it’s fair to say that both titles are most likely bunk-mates on the toilet tank of the Horror movie fanatic and that’s why they’re in focus.
SCREAM Magazine #68
Boasting the title of “the world’s no. 1 horror magazine” (unverified!), SCREAM serializes bimonthly “100 bloody pages of content”. The words include surface to mid-depth analysis of modern and classic horror movies, often focusing on European and British Cinema, such as the Hammer and Giallo classics. Generally, the cover art or layout has an emphasis or theme which will be featured in the principal article. This cover (like every other so far) is a collage of iconic movie imagery arranged in such a way to inform the reader of the contents. It’s standard for this level of production value, though the colour choices, fonts, and arrangements are pleasant and engaging.
I have always had issue with magazines that boast the number of pages of content they’re selling. In my opinion, I think at best it’s misleading and at worse misinformation. The front and back cover should not be consider “pages of content” yet they are. Quarter, half, and even full page Ads are also not “content” in my opinion. If you’re trying to sell me something I can’t buy with my attention, but actual cash, I’m probably not going to refer to it warmly as “content”. So be warned, it’s more like 80-90 pages of content. Not bad. Other than the featured articles (#68 is a revisit of two Slashics, Freddy’s Revenge and Dream Warriors), readers can expect interviews, reviews of books and DVDs, retrospectives, and more. Standard genre fare.
The writing has a casual feel of an informed fan with experience in critiquing their favourite films. If you’re looking for a deep dive analysis, you’ll instead find an excellent though ultimately slim review of what the avid fan probably already knows. There’s no pandering, and the language meets the reader and the writer at eye level, increasing its accessibility and reach. SCREAM is a great title for explorers of the genre, eager to dip their toes in the world of horror cinema that’s not overbearingly esoteric. SCREAM wins with it’s gorgeous bright colours, full and rich border-less formatting, and clean presentation.
Pet Peeve: Recurring segments VHS Ate My Brain and Video Nasty are regrettably missing from this issue in favour of more retrospectives. These segments are often compelling and provide gritty insight for the casual consumer. Here is where SCREAM suffers from what most genre cinema zines suffer from at times: stale repetition. This issue continues a retrospective of the Nightmare On Elm Street franchise, where their competition in our spotlight has two solid features, Mexican Gothics and Folk Horror.
Kudos: The Halloween issue (Sept-Oct) could have been released at any season. There’s not a jack-o-lantern in sight. A horror movie magazine that keeps print’s version of click-bait out of its season of the witch issue? I’m impressed. Halloween is everyday in my world, and so it would seem at SCREAM.
Rue Morgue #202
Toronto based Rue Morgue sells a different story for our would-be horror readers and that’s not a bad thing! Rue Morgue’s subtitle reads “Horror in Culture & Entertainment”. Where SCREAM highlights modern and obscure films alike, Rue Morgue delves deeper and examines the cycles that Horror sub-genres naturally birth and die throughout time. There’s most certainly a firm hand in editorialship, where editor Andrea Subissati often acts as contributor to many segments. SCREAM seems to have a nice balance of freedom and control that I felt lacking in Rue Morgue. That’s their prerogative, of course, and I can respect the vision and commitment Subissati and the controllers of Rue’s assets have.
The content (articles and interviews) are insightful and creative, informative, and thoughtful. While written in plain-speak, the topics of discussion are often viewed through a post-modernist lens. This could quickly become tiresome, but the richness of the topics covered make it informative, albeit far from a place of neutrality. That may be indeed be fair, as the movie viewer brings with them their own biases and lenses, so why not reviewers themselves? By that metric I can agree, however, that does not mean Rue Morgue wouldn’t benefit from a broader spectrum of ideas and voices.
The advertisements for Rue Morgue products and third party toys and merchandise can get a little loud. Many fans love the exposure to horror collectibles and the latest trends, so this may be a feature many enjoy. The culture and entertainment of horror today is saturated with bits and bobs for the collector, and Rue Morgue advertises plenty of options for the consumer.
Pet Peeve: Over-hyped subscriber mailbag section. Publishing letters from subscribers describing why they’re glad they subscribed is cringe. Perhaps there aren’t many fan mail complaints, but certainly there must be some.
Kudos: Accessible depth. A true challenge with zine word restrictions. Rue Morgue’s in depth analysis and excavation of lost or unexamined relics of cinema’s past puts them at the top of their peers.